What is the ideal meta description length?

Aim for 150–160 characters. Longer descriptions are automatically trimmed so they don't get cut off in search results.

Should every page have a unique description?

Yes, duplicate descriptions across pages can hurt how search engines differentiate your content. Generate a fresh one per page.

It's appended to the end of each draft so you can test different closing lines without retyping the whole description.

Free tool, no signup

Write click-worthy meta descriptions.

Page Topic

Call To Action (optional)

How it works

Type the page topic and, if you like, a short call to action.

Get several description drafts, each trimmed to fit Google's display limit.

Click any description to copy it into your CMS or meta tag.

FAQ

Still have questions? View the full FAQ or Contact.

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